The Loerie Awards

The Loerie Awards

The South African, African and Middle East's premier brand communication awards, the Loeries, take place this weekend in Cape Town from 1 October to 3 October. There are all sorts of activities planned for the Festival Weekend that are all geared around this prestigious event, that sees the who' who of the marketing, advertising and branding community rub shoulders and (hopefully) win some awards.

Some of the events highlighting the countdown to the eagerly awaited occasion are:

The Battle of the Bands - Friday 1 October, 
The Mayors Chairman Welcome (only VIP ticket holders) - Friday 1 October 
The Chairman's Party - Friday 1 October 
The Loeries Student Portfolio Day (in partnership with Adobe and where you can meet and hire the creative leaders of tomorrow) 
Creative Week (activities include a fringe festival, student portfolio day and Long Street Market).

The actual Awards Ceremony will take place on Saturday and Sunday evening at the Good Hope Centre. The organisers launched this year's competition as "The Biggest Event of the Year" and Loerie Awards CEO, Andrew Human said that it was a tongue-in-cheek way of ignoring "a small sporting event" happening in South Africa 2010 (the J7B Met perhaps).

The work eligible for this year's competition must have been created between June 1 2009 and May 31 2010, provided the work has been done by companies of individuals from Africa, South Africa or the Middle East.

All the entries will be judged on innovation, relevance to the brand, quality, target audience and the chosen medium. This awards ceremony gives advertisers, creatives and their companies a chance to shine through - receiving an award at the Loeries is a prestigious affair, giving the receiver a high-status reputation.

This year sees some new categories being introduced for the first time including a section for creative professionals younger than 27. Every year hopeful advertisers and marketing elites flock to this event, just waiting to catch a glimpse of an award or even a winner. The occasion is covered by various top-end media with pictures, visuals and written accounts of the affair always flooding the pages (online and offline) of the papers and the screens of our televisions for days afterward.

The Biggest Advertising, Communication Design And Experiential Media Awards The World Has Ever Seen is how their site describes the Loerie Awards. They encompass all brand of communication including television, print and radio advertising, graphic design, architecture, direct marketing, non-broadcast video, live events and digital media meaning that pretty much every aspect of the media and advertising will be in some covered.

Every year the organisers work hard to top the last event, and so far every year they have succeeded. Recognised as the most prestigious event in our region, the Loerie Awards is not something contemporaries will want to miss.


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Author: Regular Articles

Jade writes for SARAD the South African Rates and Data site that has a free online media directory for its users.

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